Ultimately, a decision has to be made about the nature of the place. LetвЂ™s face it: In todayвЂ™s hospitality world, every place canвЂ™t be just about food. Also, our tolerance for noise and activity has changed, and dining as entertainment means that sometimes the activity around us is just as important as the food. What might have been considered вЂupscaleвЂ™ 20 years ago has found its way into more casual concepts today. Some may consider this a generational issue, but a broad spectrum of patron types has upped the ante in terms of dining atmosphere. Simply saying that peopleвЂ™s senses need to be stimulated more than ever these days might be an understatement. This is not to say that ambience needs to be the same throughout the place, only that it must all tie together in some discernible fashion. You can have great food, service and ambience, yet fail due to inconsistencies throughout the concept. So, where do we start? In hospitality, a clear message that runs through all aspects of the design is the priority. Most importantly, when it all comes together, it becomes a place, not just a space. The patrons will look for a reason to come back, and when it all comes together, they have it.

The design as a whole is a reflection of the owner, the menu and all aspects of the operation.Д¬ustomers spend a relatively long period of time in one part of the space, and therefore have time to take it all in.

In restaurants, the idea carries a great deal of weight towards customer satisfaction. When we think of institutional or corporate spaces, we may think less in these terms, but it applies everywhere вЂ“ only the degree and style varies. Nice space can certainly support a hospitality business, but creating a sense of вЂplaceвЂ™ is what makes patrons come back time after time.ДЄs interior designers, we are charged with creating ambience. The difference between these two words provides an interesting take on what makes a design good or great. As designers and owners in hospitality, we might be inclined to use the word вЂspaceвЂ™ rather than place, when describing the ambience of a restaurant.

Ambience restaurant